BCR stood out at the „Bucharest Gaming Week 2018” event by providing gamers with a unique Augmented Reality (AR) experience as part of a brand awareness campaign for George by BCR.
Gamers were invited to build in Augmented Reality (AR) the gaming room of their dreams. For that purpose the AR Story „George loves gaming” was created and delivered by indexAR.
Inside the AR Story the gamers could find 3D models of gadgets, furniture or characters that they could use to create their gaming room. All their creations were shared on Instagram. The best ones won gaming equipment.
Besides providing the 3D content delivery solution in Augmented Reality – indexAR, we also provided the 3D modelling services for the content featured in the AR Story.
A custom feature was developed for this event, that allowed each players to unlock access to a special characters.